We’re on a mission transforming behaviour with circular hit products and services that regenerate natural systems and build a world without waste.
For many years through our consumption, we have taken out more than we have put back thereby diminishing our finite resources. We want to change that and let nature be a stakeholder.
This can become the default setting for the way we live our lives; so it becomes second nature, hence 2N.
Our team and network combine award-winning entrepreneurs, investment gurus, inspiring changemakers and passionate purpose led-professionals all focused on championing start-ups, innovation, circular economy, regenerative design, social justice and responsible business.
Martin Allen Morales
Co-Founder & Director
My granny was an environmentalist who taught me about regenerative, fair trade, co-operative farming and zero-waste. This knowledge shaped my work which includes building a team from scratch at Apple and launching and leading iTunes Europe. But also to become an entrepreneur through my award-winning sustainable food and restaurants group Ceviche and Andina.
Like Apple, we grew the business fast and I exited in 2019 transitioning to circular economy and impact investing through the Ellen MacArthur Foundation and working at Ashoka, Big Issue Invest, Future Fit Foundation and Be The Earth Investments. I’ve since also advised a number of circular economy tech platforms and consumer product companies and thrive on supporting entrepreneurs and changemakers in solving key challenges.
Co-Founder & Director
I grew up in El Salvador in a family that forged in me a deep sense of the importance of community and care for others; values I strive to live by every day. Upon moving to the UK in the late ’90s, I worked for multinational organisations forging successful commercial partnerships around the globe. Through this traveling, I became increasingly aware of how social inequalities and waste are a common problem and not just present in underdeveloped regions.
So after completing a number of courses at Cambridge Institute for Sustainability Leadership and the University of Exeter, I now apply my business experience advising entrepreneurs on sustainable strategy and circular economy business models, identifying strategic partnerships and supporting companies like Clim8 Invest and Common Objective with impact investment.
Founder & CEO
Buy Me Once
Founder & CEO
Head of Sustainability & Impact Investment
Herbert Smith Freehills
Impact Hub King’s Cross
Snr Lecturer Entrepreneurship
Circular Economy Specialist
University of Exeter
Houghton Street Ventures
Strategic Partners Lead Europe
Ellen MacArthur Foundation
Founder at Toast Ale
Climate change campaigner & author
Circularity Leadership Advisor
Coach & Consultant
Our network of freelance professionals cover:
Business Plan & Strategy
Investor search & Fundraising
Branding & Graphic design
Sales & Marketing
Communications & Campaigns
Circular product design
Supply chain management
WWND? (What Would Nature Do?)
We treasure the harmony of Nature. Everything we do is modeled after it. We are collaborators and synergists, co-creating new systems. We bring planet, people, profit and purpose together.
Whether it’s designing a circular operating model or building a zero-waste product, where others see hurdles, we see opportunities to disrupt linear systems.
Lights! Camera! Action!
We research, listen and think then quickly act and give the performance of our lives. We are the sustainable fuel that powers circular business with an anti-inequality and anti-climate change agenda.